Alan D. Greenberg

Senior Analyst & Partner

Alan is an expert on collaborative meeting and ideation technologies and the application of these to team productivity, education, and e-Learning.  He contributes to the Wainhouse Research Meeting Room Collaboration, Enterprise Video, and Personal Meeting services.  He has more than 25 years experience as consultant, analyst, communicator, and strategist, with significant experience helping start-ups launch their products and larger vendors devise new products and services.  He is the author of hundreds of reports, surveys, forecasts, research notes, and profiles related to ideation, interactive flat panels and whiteboards, brainstorming software, collaboration, video conferencing, web conferencing, online meetings, distance education and e-Learning, lecture capture, Learning Experience Platforms, mobile video, and virtual worlds.  He also contributes to the Wainhouse Research Blog.

Alan has keynoted or presented at dozens of events, including the Wainhouse Research Summit, InfoComm, USDLA, Telecon, Collaborate, ITCA, statewide distance educational associations, ISTE, Online Educa, ED-NET, Blackboard World, ATD, Panopto, Sonic Foundry, Telstra, and other conferences. He has delivered dozens of webinars for the likes of Polycom, Cisco, SMART Technologies, Nureva, Adobe, GoToMeeting, InFocus, Blackboard, D2L, SAP, Panopto, Sonic Foundry, West, Education Networks of America, ISTE Video conferencing SIG, and many others. He specializes in primary end user research, and is a Burke Institute-trained focus group moderator and interviewer.

Past end user clients include Accenture, Utah Ed-Net, BC-Net/University of British Columbia, Jackson Laboratory, University of Wyoming Outreach School, Catholic University Leuven, State of Wyoming, Drexel University, University of NSW Australia, Fort Worth Museum of Science and History, and Touro University Nevada.

Alan is considered an International authority on ideation, visual collaboration, distance learning, telecommunications, and multimedia technologies, and has been quoted in The Wall Street Journal, Chronicle of Higher Education, USA Today, Inc. Magazine, Asia Business, and many other publications.  He joined Wainhouse Research in January 2003 after stints from 1987-1994 and 1998-2002 in his own consulting practices.  Prior to joining Wainhouse Research he held marketing positions with Texas Instruments (multimedia and early voice services), VTEL (video conferencing and early online collaboration), and several Austin, Texas-based start-ups. He holds an M.A. from the University of Texas at Austin and a B.A. from Hampshire College, Amherst MA.


For vendors, service providers, venture capitalists, and resellers, Alan offers product & market validation, product positioning, forecasting, thought leadership, brand strategies, and end user research such as online or brick-and-mortar focus groups, executive interviews, and online research.

For end user organizations, Alan draws on years of experience helping corporations, universities, statewide networks, and training organizations implement new technologies and programs to support adoption, drawing on his extensive knowledge of the collaboration and distance education / training user and vendor communities.

Contact Info

Phone: +1 512 481 7691
Email: [email protected]

Follow Alan on Twitter: @AlanGatWR

Saving Time, Growing Revenues through Integrated Web Conferencing and eCommerce
Posted: 15 Feb 2011 --- Content Type: White Papers
Comparison of offerings from 10 leading web conferencing vendors who sell or have purpose-built applications...
Posted: 15 Jan 2011 --- Content Type: Comparison Matrices
Company profile and analysis of Saba
Posted: 12 Jan 2011 --- Content Type: Company / Vendor Profiles
Company profile and analysis of TechSmith, maker of Camtasia Relay and Camtasia Studio
Posted: 5 Jan 2011 --- Content Type: Research Notes
Top-of-mind analysis and reporting on significant announcements from Educause 2010
Posted: 21 Oct 2010 --- Content Type: Research Notes
How interactive whiteboards play today in higher education and primary / secondary education, focusing on the...
Posted: 18 Oct 2010 --- Content Type: Research Notes
First take of Citrix’s GoToTraining service and how it fits into the Citrix service set
Posted: 23 Sep 2010 --- Content Type: Research Notes
The nuances behind why certain technologies “play better” in certain environments based on pedagogy and...
Posted: 1 Sep 2010 --- Content Type: White Papers
This paper defines and explores the components of a recent Web 2.0 phenomenon, Personal Learning Networks (...
Posted: 12 Jul 2010 --- Content Type: Research Notes
The challenges of media management in higher education and emerging capabilities meant to help address those...
Posted: 2 Jul 2010 --- Content Type: Research Notes