Zoom

A review of the company with a focus on Zoom’s meeting service, aka VCaaS (video conferencing as a service)

Zoom is a cloud-based service that supports audio and video conferencing, online meetings, group messaging, presentation and collaboration tools.  Users access the service via devices running Windows, Mac, Linux, Chromebooks, iOS, Android, and Blackberry and H.323/SIP room systems.  In addition, the company provides a special software client dubbed Zoom Rooms intended for conference room use.

Zoom has been very successful on multiple fronts.  The company is making inroads in both small and large enterprise as well as in non-corporate markets such as telehealth, education, and government.   The company uses a variety of go-to-market tactics and strategies. As of Q2-2017, Zoom claims a) 600,000 business customers including 50% of the Fortune 50 and 6,000 educational institutions and b) to have grown over 200% between Y2016 and Y2015 - this means that usage of the VCaaS service has more than tripled and now hosts 18-20 billion meeting minutes per year.  In January of 2017, Zoom raised $100 million in Series D funding giving the company a $1B valuation.

No. of Pages: 
7
Published: 
17 May 2017
Authors: