Wainhouse Research Finds Live Online Video Increases Productivity and Improves Corporate Brand Image

Ustream and Wainhouse Research release third research report in Business Video Now series, based on market research survey of 1,007 executives
Posted Date: 
30 Jun 2014
Source: 
UStream

SAN FRANCISCO, June 30, 2014 /PRNewswire/ -- Live online video is quickly emerging as an engagement tool for marketers looking to cut through the clutter of communicating with external audiences. Whether the video is used to extend the reach of product launch events, to create engaging descriptions of merchandise for sale or to provide richer forms of customer support, the technology is helping to transform best practices in corporate outreach. Based on a survey of 1,007 executives in Q4 2013, live video within the enterprise can serve as a catalyst for increased productivity and improved corporate brand image, amongst a variety of other attributes.