Steve Vonder Haar is a senior analyst with Wainhouse Research, focusing...
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There’s an immutable fact emerging in business communications, according to new findings by Mass.-based market research firm Wainhouse Research: Online video rocks. In 2013, business users viewed 1.12 billion hours of live video in online webcast events drawing 25 or more attendees.
Nearly three-quarters (73%) of viewing time for live online video in business took place in North America with the balance of viewing (27%) taking place in the rest of the world. (I wonder if the stronger statistic is that 72% of CEOs view live video webcasts as a powerful communication tool.) WR predicts online video will increase by 23% during 2014 and that the 2013 market size will double by 2016.