Saar Litman is a Senior Analyst and Consultant at Wainhouse Research and...
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Founded in 2007, Twilio has become the gold standard in the emerging Communications Platform as a Service (CPaaS) space. Twilio’s platform enables software developers to integrate various communications into their web and mobile applications via programmable API’s, and is enabling some of the most well-known applications out there, including FaceBook’s WhatsApp, Uber, Twitter, Yelp, Home Depot, and more. This research note provides an overview of Twilio’s offer, billing and pricing models, a pricing comparison of competitive CPaaS offers, an overview of channel and go-to-market strategy, and related analysis.