Rethinking Streaming Selling Strategies

Rise of Hosted / Hybrid Solutions Setting Stage for Transforming Enterprise Streaming Vendors’ Go-to-Market Approach

Increased corporate acceptance of hosted and hybrid streaming solutions is helping to foster a change in the way that developers of streaming solutions manage their selling cycle. It’s an on-going transition that is moving the market away from its one-time exclusive focus on large contracts with upfront payments to a model where some vendors can win small engagements that can be grown over time.

In this research note, WR provides a snapshot of today’s selling environment and highlights alternatives that vendors may consider as they assemble fresh approaches for packaging and selling streaming solutions.

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16 Aug 2016