Streaming Platform Provider Initiates Shift in Product Positioning

Qumu, a developer of enterprise streaming platform solutions, in May 2017 launched a repositioning of its product line to place a greater emphasis on the company's ability to develop solutions that could be more easily integrated with unified communications, digital signage and IPTV applications. By rebranding its flagship offering as an extensible platform called Qx , Qumu opens the door to a wide range of product development and partnering opportunities not previously available to the company.  This profile describes the company’s current product portfolio and discusses the potential implications resulting from the repositioning of its flagship offering.

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24 May 2017