Logitech

Without actually selling a complete video conferencing system that would compete against the likes of Cisco, Polycom, or a dozen other vendors of room systems, Logitech has played an important role in video-enabling conference rooms with the company's USB webcams, PTZ cameras, and speakerphones.  The Logitech products along with similar offerings from Logitech competitors, are playing important roles as enterprises look to lower cost video conferencing solutions for small and medium conference rooms.  In March 2016 Logitech introduced for the reseller community a complete video conferencing kit that is assembled by the distributor and includes the Logitech product along with an Intel computer and pre-loaded video conferencing control software.  Hence, there is now a complete solution with the Logitech name on it, but contains hardware and software from multiple OEMs.

This document highlights the strengths and weaknesses of the company and its traditional and new go-to-market strategies.

No. of Pages: 
5
Published: 
2 May 2016
Authors: 
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