Caroline Tingley is a Research Associate at Wainhouse Research. She has...
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Discover Video, best known as a vendor for enterprise streaming solutions targeted for the K-12 education market, is embarking on measured expansion into the government and corporate markets. This vendor profile highlights key elements of the Discover Video solution ecosystem, discusses the company’s go-to-market selling strategy and identifies market segments where Discover Video is positioned for further expansion. The document also explains the primary differences in go-to-market strategy used by company founder Rich Mavrogeanes at Discover Video compared to the approach employed at VBrick – the streaming company he had launched in 1999.