Brand Perception Ratings Overview - Video Meeting Solutions

Quantifying End-User Perceptions of Enteprise Video Offerings

This research note highlights top-level WR survey results designed to quantify and compare end-user perceptions across 17 different enterprise video meeting solutions. This analysis leverages a “Net Promoter Score” (NPS) methodology to measure the likelihood a user will recommend a company’s product or services to others. As applied in this report, NPS results are used to gauge overall perceptions of a product and brand loyalty.

Data used in this analysis was collected in a Wainhouse Research online survey of 2,002 individuals in November 2018 designed to gauge usage, deployment, and perceptions of technology platforms and services used for enterprise video meetings, streaming, and webcasting. This survey is designed to quantify trends in enterprise video adoption and has been fielded on an annual basis over the last 6 years. In this end-user survey, respondents who reported having access to specified video meeting services were asked to respond to the following question: “On a scale of 0 to 10, how likely is it that you would recommend this video service option to a friend or colleague?” The NPS scoring methodology was then applied to create a numerical representation of overall end-user sentiment towards the referenced applications. Each of the video meeting applications evaluated in this report were graded by at least 50 survey respondents who had been given access to the service via licenses supplied by their employer or had been invited to use the application in a meeting initiated by an outside group.

Results are presented for video meeting applications from the following vendors: Arkadin, Avaya, BlueJeans Network, Cisco (Jabber and WebEx/CMS/Teams), Google (Hangouts), LogMeIn (GoToMeeting/, Microsoft (Skype for Business and Teams), Mitel, Pexip, PGi GlobalMeet, Starleaf, Videxio, Vidyo, YorkTel and Zoom.

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1 Feb 2019
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