B2C / C2C Live Streaming Coming of Age

Lessons from the Front Line of Adoption

Platforms that enable the integration of live streaming video with social media applications – once seen as a novelty buoyed by hype at the 2015 edition of the South By Southwest - Interactive (SXSW-I) conference – are  beginning to turn into a viable tool for outbound communications for large companies like General Electric, BMW and Coca-Cola. This research note provides an update on innovations discussed at SXSW-I 2016 regarding the integration of live video streaming and social media. It also provides a look at early best practices in how organizations are putting the technology to work.

No. of Pages: 
7
Published: 
4 Apr 2016
Authors: 
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