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MediaPlatform Bridges the Worlds of Flash, HTML5

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MediaPlatform Bridges the Worlds of Flash, HTML5

By: -
31 Aug 2017

Maybe you can have your cake and eat it, too.

At least that seems to be the case for some enterprises that are beginning to face increasingly limited options for dealing with the distribution of enterprise streaming video in a world moving beyond the Flash video format.

Enterprise streaming technology vendor MediaPlatform this week unveiled what it calls a “Unified Video Player” that supports the distribution of both Flash video and content delivered under the HTML5 technology umbrella.

At first blush, the product announcement would seem to be a bit of a yawner. After all, multiple streaming platform vendors in the past 18 months have unveiled their own flavors of HTML5-based solutions. But MediaPlatform’s new solution actually represents a fresh, elegant approach to tackling the tough challenges associated with Flash’s slow but steady descent into obsolescence.

Earlier this year, Adobe announced plans to stop its support of the once ubiquitous Flash media player by the end of 2020. While long anticipated, the decision still puts some corporate IT managers in a bind. Because Adobe’s ecosystem is the most commonly used approach to enable multicast distribution of corporate online video, Flash’s pending demise leaves some end-users’ online video strategy in limbo.

MediaPlatform’s Unified Media Player is designed to bridge the gap between Flash and the future, providing a single streaming solution that allows organizations to continue using Flash (and Flash multicast) while also supporting HTML5 video.  With a way forward, out of limbo, IT managers can take long-term steps to prepare their network to handle video in a post-Flash world.

The company is leveraging its SmartPath solution to enable its unified media player. SmartPath is a set of protocols developed by MediaPlatform that allow the platform to detect network conditions and select the most appropriate video file to distribute to end-users based on that network information. In this instance, SmartPath detects when a network node is best served by multicast and initiates delivery of the Flash video option to users in that part of the network.

With a single solution to handle a diverse array of video formats, MediaPlatform is offering a new alternative to managing the Flash transition. But it certainly isn’t the only way to navigate the video format’s pending end-of-life. Networking tools provider Ramp, for instance, touts its own solution for adding multicast capabilities to existing platforms. Alternatively, organizations can simply opt to manage multiple platforms (one for Flash, one for HTML5) as they ride out the transition.

Still, MediaPlatform’s unified approach is likely to have appeal to those IT managers craving greater simplicity in managing their evolving online video strategies. Rival vendors should watch closely to determine if the market’s appetite for to have their Flash – and their HTML5, too – will be a differentiating factor in corporate streaming technology purchase decisions.