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on Unified Communications & Collaboration
Sonic Foundry is forging a strategic partnership with Ramp, making it the second platform provider in as many days to announce it is teaming with Ramp to offer its customers broader options for distributing video on corporate networks.
The alliance between Sonic Foundry and Ramp has been in the works for several months. During the company’s quarterly financial call with analysts last month, Sonic Foundry executives had hinted at plans for a partnership that would expand its suite of solutions for managing the distribution of streaming content on enterprise systems.
With the partnership, the companies will team to integrate Ramp’s AltitudeCDN solution that enables multicast distribution as well as Ramp’s dedicate cache appliance, called OmniCache, with Sonic Foundry’s Mediasite Video Platform. The objective? Lovely video that never crashes the corporate network.
The alliance gives Ramp the opportunity to sell its networking add-ons to Sonic Foundry’s existing base of 2,300 corporate, government and enterprise customers. For Sonic Foundry, the integration of Ramp’s networking options enables the platform vendor to more effectively address the networking concerns of business customers planning to invest in streaming platforms designed primarily for use behind the corporate firewall.
The pair of partnership announcements from Ramp this week underscore technology trends that promise to shift the competitive landscape. In a market once dominated by vendors developing end-to-end solutions, an emerging set of rivals are partnering to focus on elements of the streaming ecosystem in which they excel.
By partnering with Ramp, Sonic Foundry joins the ranks of a new set of vendors that now have the technical wherewithal to bid on large corporate accounts that previously may have only considered turnkey streaming solutions from vendors such as Qumu, VBRick and MediaPlatform. The new partnership increases the pressure on these established vendors to communicate how their single-source solutions differentiate themselves from platform offerings resulting from the integration of solutions from multiple vendors.
I anticipate that this week’s spate of partnership announcements from Ramp represents only the tip of the iceberg in what may become a flood of streaming product integrations. A wide array of hosted platform developers can generate more opportunities through the integration of added networking capabilities. The tale of the tape will come over the next several months as we watch how well multi-vendor solutions fare in corporate bake-offs with single source platforms. Let the games begin!